Increasing Loyalty Program Engagement: The Driver's License Solution

Loyalty marketing has perhaps never been such a focal point for retailers as it is today, in the face of current economic challenges. And U.S. loyalty program membership has hit an all-time high at nearly 2 billion, according to the 2009 COLLOQUY Loyalty Marketing Census. 

Yet something isn’t quite right. Despite these positive signs, member activity in loyalty programs has stagnated. This white paper reviews the situation and discusses likely causes of the problem. Then it examines a potential solution: the concept of using a customer’s driver’s license as a loyalty program membership card.