Restaurant Industry VIP Loyalty Marketing Program
Client Profile:
A family-oriented restaurant chain with 25 US locations, 10 International restaurants, great food, and a great atmosphere.
Business Challenge:
The restaurant chain did not have any data about their guests and wanted to start collecting their customers’ names and contact information, in order to market new and ongoing offers directly to past guests, and drive continued visits.
Solution:
Tecmark helped the restaurant chain develop and introduce a club for its patrons.
For being club members, guests can receive VIP seating, free appetizers, and discounts on meals. The company also started sending special offers to club members, via direct mail and email, for birthdays, anniversaries, and as thank you gifts.
Results:
- 23% - 46% membership increase 2005 - 2010
- Increased member spending of 4% - 21% 1999 – 2009
- Increased membership and member visit frequency during the recession of 2009